* Unfortunately, the actual ApolloCandy.com site no longer exists - the domain expired and was hijacked. Fortunately, I had a complete copy of the site, so I have created a mirror site.
Even though they are NOT connected, there are a lot of strange similarities between Slusho.jp and Apollo Candy:
Secret Ingredients: Slusho contains a mysterious deep sea ingredient. Apollo bars were rumored to contain a virus and psychotropic compounds.
The Number SIX: The Slusho website has six sections, and the slogan is "You Can't Drink Just Six". Apollo Candy also has six sections, and this interesting story in "The Man" section:
M. David Benson served America in the Korean War and recounts the moment when he, too, discovered that chocolate ran through his veins: “The six of us were pinned down – scared witless. I knew we’d be lost if we didn’t come together. So, I rifled through my pack and found it -- the Benson Chocolate Bar mom had sent. They were expensive. She was poor. But once a month, like clockwork, there was that care package. Six ways, I split that chocolate, and even with death staring us in the eye, not a one of us could deny the smile on his face.
Hot Air Balloons: Slusho features a hot air balloon with a duck on the Downloads page. The Apollo Candy website has a balloon on The Company page. BTW, Lost also had a Hot Air Balloon that Henry Gale crashed on the island. Will there be a balloon in Cloverfield too?
For those not familiar with Lost, Apollo Candy is a fictitious company, similar to Willy Wonka. Their chocolate Apollo Bars have made several appearances on the show, but only as a novelty. However, the bars and the website were an integral part of The Lost Experience ARG last summer.
The Apollo Candy website provided a background story of the candy, and the history of the man who created them. In the story, the company was taken over by the Hanso Foundation, and they were planning on using the chocolate to distribute a virus that was being developed which would kill 30% of the worlds population. As part of the ARG, real chocolate bars were distributed at various locations around the world. Each bar was printed with a website where people could join together to take down the Hanso Foundation. For more information, see the Apollo Bar page on Lostpedia.
What does any of this have to do with Cloverfield? I don't think Slusho will be a major part of the story, like Apollo Candy was in the Lost ARG, but hopefully it will have more to do with the story than just a cool t-shirt Rob is wearing.