Wednesday, August 1, 2007
How A Theory Becomes A Rumor OVERNIGHT
Come and listen to a story about a man named malemunyon.
An unfiction poster, who's name rhymes with onion.
Then one day he was lookin' at some trademark site,
And up came Slusho! and something called Overnight.
Cloverfield that is, JJ Abrams, 1-18-08.
(sung to the tune of The Beverly Hillbillies)
Everyday there seems to be a new title for the Cloverfield movie: 1-18-08, Monstrous, Slusho!, Colossus, Cheese, Chocolate, Found, and now Overnight. I don't normally like to post rumors, but this Overnight theory has started getting some press. I just got a call from CNBC's On The Money asking me what I thought about the rumor (not much). They recently did a story on Cloverfield during Comic-con.
The evidence is interesting, but circumstantial - it basically boils down to: the trademark attorney who trademarked Slusho! also trademarked Overnight, and they may have the same lawyer. The purpose of the trademark is certainly not clear. I don't deny that JJ Abrams may have trademarked Overnight, but for what purpose? It could be for a movie title, but IMDB shows three movies already with the title Overnight.
FWIW, I don't think Overnight would be a very good title. If JJ Abrams wants to make an "iconic" monster movie, it needs to have a monstrous title, something "insane, and intense" - like Godzilla, or King Kong. Something, that when you hear the name of the movie, it conjures up images of a monster, and strikes fear into the hearts of small children.
Overnight? It sounds more like an Adam Sandler comedy where he works at Fed Ex, and some package absolutely, positively has to get there the next day - and calamity ensues.
However, Overnight would make a good name for an ARG...!
UPDATE: Or, a news show - thanks to SLV for the Overnight video!
UPDATE: Here are the final poll results