Swamp Pop, the non-fictional drink that appears in 10 Cloverfield Lane has made some changes to their website.
They have removed the "Long-Term Shelter Supply" item from their online store, and now there is a a Long Term Storage link at the bottom of their home page.
The blurb on the page is longer and slightly different than the old description:
INTERESTED IN LONG-TERM STORAGE?Also, the "alt text" for the fall out shelter image is "4.8.13", which mirrors the original item's price of $4813.
Swamp Pop Sodas is happy to offer a long-term storage supply option, formulated to sustain peak flavor and carbonation for up to fifteen years in proper dry storage conditions. This service is available by special request only due to the large quantity and special process required. Our standard products are still available for purchase from our web store and from retailers throughout the US.
Note: This item unavailable until further notice. We apologize for the inconvenience.
This still doesn't mean that Swamp Pop is "in game", Mike. IMO, it looks like they're just having a little fun, but don't want people trying to contact them about this anymore.