Bryan Burk, producer of Cloverfield, was interviewed by SciFi.com:
[The] intention was to make America's answer to Japan's Godzilla and that the movie was inspired by other films. "It's an entirely original story and monster," Burk, a producing partner with Lost co-creator J.J. Abrams, said in an interview in November.
"The viral stuff online was all done in conjunction with the studio," Burk said. "A woman named Amy Powell at Paramount is in charge. She's [a] genius, to say the least. The whole experience in making this movie is very reminiscent with how we did Lost.
SciFi.com: Producer Talks Cloverfield
* Thanks to Scott at one-eighteen-oh-eight.blogspot.com