* Thanks to InAFieldOfClover from Unfiction
THE BLAIR WITCH 2.0
Lost mind-tripper J.J. Abrams talks about his big-screen beast.
The best thing about Transformers wasn't Megan Fox's washboard abs, but a preview that screened beforehand. The jumpy camcorder footage of a monster attacking Manhattan was far scarier than the 'bots--even though the monster was never shown. So began one of the sneakiest marketing campaigns since the Blair Witch started rustling around in the woods. (At press time the movie's official title was allegedly Cloverfield.) "The idea is to surprise people," says producer Abrams, no stranger to pulling fast ones over on crowds. "This is a monster movie, but you've definitely never seen it done this way." In other words, the entire movie, like the preview, is shot as if the characters were holding the camera themselves. "The scope is massive, but it's always very human--and more intense and scary because of that perspective." The real question: Can the flick live up to the insane Internet hype? Yes, says Abrams: "The creature is as shocking and unexpected as the preview." -- Robert Levine